Wayword, Inc. (A Way with Words)
P.O. Box 632721
San Diego CA 92163
Contact Information
Address P.O. Box 632721
San Diego, CA 92163
Telephone (619) 567-9673
Fax 866 843 0495
E-mail words@waywordradio.org
At A Glance
Organization received a competitive grant from the community foundation in the past five years Yes
Year of Incorporation 2009
Financial Summary
 
 
Projected Revenue $140,000.00
Projected Expenses $459,305.00
Projected Annual Revenue $140,000.00 (2011)
Description A Way with Words is a popular, independently produced public-radio program about language--word origins, regional dialects, slang, linguistic diversity, grammar, and writing well. Wayword Inc. makes "A Way with Words" available to public radio stations nationwide and online by podcast.

 

Budget 500000
Category Arts, Culture & Humanities, General/Other Broadcasting
Population Served Adults, Children and Youth (0 - 19 years), Immigrant, Newcomers, Refugees
Short Term Success *Expanding the show's audience via radio, podcast, web, and other platforms.
 
* Developing additional educational materials for distribution online and via schools.
 
* Partnering with other educational nonprofits.
Long term Success Long-term success for this program mirrors the overall goal of Wayword to encourage informed public conversation about language, and promote lifelong learning by researching, writing, producing, editing, and distributing a high-quality radio program about words and how we use them.
Program Success Monitored By
In terms of numbers, we measure success by the number of cities and towns where the show is currently broadcast (more than 70) and podcast downloads (more than 3.7 million since November 2007).
 
Anecdotally, we can report that more than 1,000 listeners a month contact the show. They tune in to understand their own linguistic heritage, to connect with other lifelong learners, to polish their ESL skills, and be entertained while expanding their capacity to educate themselves.
 
In addition to a devoted following in San Diego, the show has listeners worldwide.

From an English teacher in Poland: I can't express how happy I am to find your podcasts on the Internet. I have downloaded and listened to 10 and I love them. I am also going to tell my advanced students about your website and podcasts, so very soon there may be more of us.
 
 From Ivory Coast: Thank you very much for your radio broadcast. As a non native speaker I mean to be able to understand the way American people speak.
Examples of Program Success Emails like this one from an Oklahoma listener tell us we're doing something right:
 
I wanted to share the inspiration you brought into my life. A few weeks ago, you nonchalantly used the phrase "linguistic heirloom." I really fell in love with the idea that language is passed from generation to generation, and that linguistic heirlooms are in some ways gifts or treasures to be carried on, taken care of, and even intentionally shared.
 
I sent off an email to my 77-year-old grandma, asking her to write down any words or turns of phrase that she used to hear from her parents or relatives growing up. I think she loved having the chance just as much as I had in hearing her relive the memories and the relationships. It was a great opportunity to connect with her and have something to 'inherit.'
 
It is far more than just people loving words. It's also loving people, relationships, and the things that we all share in common.
Statements
Mission Statement
A Way with Words, which receives no funding from NPR or KPBS, is more than a public radio program about language. We believe that people are naturally curious about the world around them, and that learning about language is a powerful means of helping them connect with each other and communicate more effectively. Our goal is to change the way people think and talk about language -- bridging the gap between academics and the lay public, making scholarly research accessible, and providing that information to as many people as possible in a way that entertains as well as inspires.
 
Founded and nurtured here in San Diego, A Way with Words is now broadcast to listeners in 28 states, plus Mexico and Canada, reaching an estimated quarter-million listeners a week. Wayword, Inc., which independently produces and distributes the program free of charge, is supported by, and partners with, organizations and individuals who believe in lifelong learning and better human communication.
Background Statement

Wayword Inc. was formed in June 2009 in order to continue production and distribution of the public-radio show, "A Way with Words."

 Until 2007, the program was produced and distributed by the National Public Radio affiliate in San Diego, KPBS. In mid-2007, KPBS suffered a massive budget shortfall, laying off 14% of the entire station’s staff, including the staff of a public-affairs television program and the staff (the co-hosts, Martha Barnette and Grant Barrett, and producer Stefanie Levine) of "A Way with Words."


 
Rather than cancel the show, the team's creative passion led us to acquire the rights to the show and begin production on our own as a private enterprise. Our mission of language education and lifelong learning for our devoted, highly engaged audience has continued uninterrupted.

We now record the show at a studio in Rancho Bernardo, and have created a new "A Way with Words" website. 
 
We've found new distribution systems for our radio broadcasts and podcasts, dramatically expanded the number of public-radio stations regularly carrying the show, and developed a thriving following through social media. 

Our organization has migrated from its initial status as a limited liability company to an IRS-designated 501(c)(3) California not-for-profit corporation.
 
At the time of the KPBS budgetary crisis, the going rate for salaries for our core team (a producer and two co-host/producers) was approximately $50,000 a year each, plus benefits. Since that time, this annual sum has been the investment each member of our team has made in the project and in Wayword's Mission.  It has not been without success or return on investment--the show is thriving and we've independently produced more than 180 new, hour-long  episodes--but it is a model which is unsustainable for the long term.

 

We fund all our third-party expenses through corporate underwriting by such sponsors as National University, University of San Diego, The Ken Blanchard Companies, iUniverse publishing, National Geographic, and Random House, and from hundreds of individual donations from our listeners.

We have engaged a professional strategic planner, a nonprofit fundraising consultant, a grantwriter, and other advisers in the San Diego community to craft and implement a strategy that will make Wayword Inc. self-sustaining within five years. The resulting strategic plan and fundraising plans are attached in this profile.

 In the interim we seek funding, enabling us to continue our production and expand our reach, both on the air and online.
 
In addition, through the generosity of the San Diego Foundation, our nonprofit's president is currently studying for a Certificate in Fund Raising Management from the Indiana University School of Philanthropy in order to help ensure that our organization adopts and engages in best practices as we work toward becoming self-sustaining.
Impact Statement

Top Five Accomplishments for 2013

* Produced, edited, and distributed 25 one-hour episodes for radio and podcast.

* Gave more than a dozen interactive talks at San Diego schools, libraries, and civic organizations, and made appearances to help raise funds for literacy organizations.

* Served even more listeners through our growing social media platform (103,000+ followers on Facebook, 16,000+ on Twitter, 715,000 on SoundCloud).

* Raised $137,215 in gifts from more than 800 individual donors and $15,000 in corporate sales and underwriting.

*Expanded our national broadcast reach to 26 states, quintupled our social media reach to more than 127,000 followers via Facebook, Twitter, and our weekly email newsletter.

 

Top Five Goals for 2014

* Produce, edit, and distribute 28 one-hour episodes for radio and podcast.

* Hire and train a development associate.

* Hire and train an online producer for web content.

* Give more public talks and lectures, explore affiliations with educational organizations for underwriting, and develop a series of lectures for senior citizens on language, brain health, and memory.

* Continue fundraising toward the goal of being self-sustaining, including participating in the 2014 GiveBig drive in May, an online drive in September, and a year-end drive in December. We will also be seeking major donors with the help of a volunteer advisory committee of community leaders.

 
 
Needs Statement

"A Way with Words" has a strong track record and is already well-known in San Diego and many other communities. We also have a highly efficient production system for the radio program itself.

In addition, all of us involved with Wayword, Inc. have an immense passion for our work and our mission of promoting lifelong learning and improving the public's understanding of language.

Our most pressing needs at this point are therefore all financial:

*Online producer for website, episode distribution, and social media as listenership increasingly moves online, to smartphones, and to tablets: $60,000/year. 

*Development director to ensure that the program will become self-sustaining within five years: $60,000-$70,000/year, plus benefits.

 

*Recording studio rental: $9,000.

 

*Rental for Content Depot, a satellite system that serves as a distribution center for most major public-radio programs. Being able to offer the program to public-radio stations nationwide through Content Depot will greatly increase the show's potential for distribution, and thus our pool of potential donors and sponsors. Pricing:  $7,074 for 2013, and $5,830 for 2014.

 

*Hire production team: $123,000/year. (Show host/producer and senior producer: $60,000/year each, plus a production assistant at $3,000/year.)

CEO/Executive Director Statement
We serve listeners in all parts of the world. Some are seeking to understand their own linguistic heritage. Others are eager to connect with others who share their curiosity about and love of language. Still others wish to polish their skills as speakers of English as a second language. We hear from more than 1,200 of them a month. Here's a sampling:

I discovered your show about a year ago and listen to it every chance I get. I am 74, a retired imaging research technician, poet, and self taught artist. I am also a moderate to severe stutterer. Because of my speech impediment, I value the written word beyond measure. Without the opportunity writing gives me to express myself clearly and fluently, life would be less tolerable then it is.
 
I so appreciate your show, find solace, encouragement and joy in learning about language and the journey it takes us through time and place.
-- Indianapolis, Indiana
 
Your show is fun, informative, educational, etc. But what tops all these is how much you enjoy this subject. Your love and passion for the subject comes out during the program. It is almost infectious!! I used to have my children listen to this as another example of being passionate about something and enjoying doing that. You are a big example and role model in that.
-- Chennai, India
Board Chair Statement We perceive these as our Challenges:


 
* Misperception of financial support.  We suffer from a widespread perception that "A Way with Words" is already funded by a public broadcasting station or network.  Ironically, our success in creating a seamless and consistent transition from in-house production at KPBS to private production by our team has left our listeners misinformed about who we are and our need for ongoing financial support. 

We have achieved this remarkable success only through our core team's significant investment, which, naturally, is not limitless.  We have streamlined production, discovered and implemented efficiencies, and have learned how to accomplish a lot with scarce resources. But this model of in-house investment without financial sustenance cannot be indefinitely sustained.

 

*Our structural fundraising problem:  We are prohibited from raising funds for Wayword on the airwaves of public-radio stations. Our on-air fundraising is solely on behalf of the public-radio stations that broadcast our show, rather than for our show itself. Thus, while we are grateful for the airtime and willingly participate to generate financial support for our host stations, Wayword is unable to solicit donations from what is by far our largest audience and pool of potential givers, our broadcast listeners.  We are limited to seeking donations online through our web-based podcasts, social media, and at personal appearances. We are further hampered by the fact that any corporate underwriting we receive must be acknowledged in on-air funding credits that must conform to strict FCC language guidelines. 


 
*Our need for independent fundraising assistance. New episodes for our on-air and podcast listeners are essential to our continued success and growth, as is continued contact and engagement with listeners through social media, our website, and correspondence.  The majority of our team's energy and time is necessarily spent researching, writing, producing, recording, editing, distributing, and publicizing each episode, while maintaining our academic and aesthetic integrity.  This leaves little time to do the key tasks of development and producing/managing online content. Hiring a development professional and an online content producer/manager for the website, episode distribution, and social media are top priorities.
Service Categories
Media & Communications
Education N.E.C.
Radio
Areas of Service
Areas Served
Areas
CA
International
National
CA - San Diego County All
Since 1998,"A Way with Words" has helped educate, inform, and entertain the citizens of San Diego County through broadcasts on KPBS-FM and KQVO-FM in Calexico.
 
Since becoming an independent production in 2007, we've quintupled our listenership, expanding to stations reaching more than 230 cities across North America. We also provide the show free of charge to thousands of word lovers and English language learners worldwide via podcast.
 
 In addition, our community outreach includes numerous appearances, talks, and lectures throughout San Diego County, and occasionally in other cities, in response to requests from literacy organizations in such places as Dallas, Texas, and Indianapolis, Indiana.
Comments
CEO Comments
We serve listeners in all parts of the world. Some are seeking to understand their own linguistic heritage. Others are eager to connect with others who share their curiosity about and love of language. Still others wish to polish their skills as speakers of English as a second language. We hear from more than 1,200 of them a month.
 
Here's a sampling: I discovered your show about a year ago and listen to it every chance I get. I am 74, a retired imaging research technician, poet, and self taught artist. I am also a moderate to severe stutterer. Because of my speech impediment, I value the written word beyond measure. Without the opportunity writing gives me to express myself clearly and fluently, life would be less tolerable then it is. I so appreciate your show, find solace, encouragement and joy in learning about language and the journey it takes us through time and place. -- Indianapolis, Indiana Your show is fun, informative, educational, etc. But what tops all these is how much you enjoy this subject. Your love and passion for the subject comes out during the program. It is almost infectious!! I used to have my children listen to this as another example of being passionate about something and enjoying doing that. You are a big example and role model in that. -- Chennai, India
Board Chair Statement We perceive these as our Challenges:


 
* Misperception of financial support.  We suffer from a widespread perception that "A Way with Words" is already funded by a public broadcasting station or network.  Ironically, our success in creating a seamless and consistent transition from in-house production at KPBS to private production by our team has left our listeners misinformed about who we are and our need for ongoing financial support. 

We have achieved this remarkable success only through our core team's significant investment, which, naturally, is not limitless.  We have streamlined production, discovered and implemented efficiencies, and have learned how to accomplish a lot with scarce resources. But this model of in-house investment without financial sustenance cannot be indefinitely sustained.

 

*Our structural fundraising problem:  We are prohibited from raising funds for Wayword on the airwaves of public-radio stations. Our on-air fundraising is solely on behalf of the public-radio stations that broadcast our show, rather than for our show itself. Thus, while we are grateful for the airtime and willingly participate to generate financial support for our host stations, Wayword is unable to solicit donations from what is by far our largest audience and pool of potential givers, our broadcast listeners.  We are limited to seeking donations online through our web-based podcasts, social media, and at personal appearances. We are further hampered by the fact that any corporate underwriting we receive must be acknowledged in on-air funding credits that must conform to strict FCC language guidelines. 


 
*Our need for independent fundraising assistance. New episodes for our on-air and podcast listeners are essential to our continued success and growth, as is continued contact and engagement with listeners through social media, our website, and correspondence.  The majority of our team's energy and time is necessarily spent researching, writing, producing, recording, editing, distributing, and publicizing each episode, while maintaining our academic and aesthetic integrity.  This leaves little time to do the key tasks of development and producing/managing online content. Hiring a development professional and an online content producer/manager for the website, episode distribution, and social media are top priorities.
Plans & Policies
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted Jan 2011
Management Succession Plan? No
Organization Policy and Procedures Under Development
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Is your organization a member of Voluntary Organizations Active in Disaster (VOAD)? No
Government Licenses
Is your organization licensed by the Government?
Board Chair
Board Chair Martha Barnette
Company Affiliation "A Way with Words"
Email martha@waywordradio.org
Board Members
NameAffiliationStatus
Martha Barnette Wayword, Inc.Voting
Grant Barrett "A Way with Words"Voting
Michael Breslauer Solomon, Ward, Seidenwurm, & SmithVoting
Bruce Rogow KPBSVoting
Rick Seidenwurm RetiredVoting
Betty Willis Casa de MananaVoting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 4
Female 2
Unspecified 0
Governance
Board Meeting Attendance % 96%
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Number of Full Board Meetings Annually 6
Comments
CEO Comments
Because budget cuts forced KPBS to cancel production of the program suddenly in 2007, we were left in the unusual position of creating a nonprofit to support and continue a popular program with an already efficient and refined production system. 
 
We are now building a self-sustaining infrastructure to support that system, and continuing to invest all of our labor to that end. This means that we spend most of that time producing, distributing, and publicizing the show, and moving slowly in terms of expanding the governance of the nonprofit beyond the kitchen-table stage.
 
Our challenges for the coming year in that respect include adding more members to the board. As the board grows, any current board members who may be hired by the nonprofit will rotate off the board or become non-voting members.
 
We are also in the process of hiring a part-time development associate and online engagement manager. In addition, we are actively recruiting volunteers, and vetting potential board members.
 
Also, through the generosity of the San Diego Foundation, our nonprofit's president is currently studying for a Certificate in Fund Raising Management from the Indiana University School of Philanthropy in order to help ensure that our nonprofit adopts and engages in best practices as we work toward becoming self-sustaining. 
Executive Director/CEO
Experience

Staff
Full Time Staff 0
Part Time Staff 0
Volunteers 6
Contractors 5
Retention Rate 100%
Comments
CEO Comments We produce our show with expertise of three committed professionals who are passionate about the creation of the product, and who view their work now as an investment in the show’s future development and success.  Wayword has been fortunate because production has continued despite the absence of compensation for this creative production.  But the status quo is unsustainable over the long term, and Wayword must find a way to adequately compensate the creative team.  Wayword was formed first as a California limited liability company in 2007.  We made the decision to move from this platform to a non-profit status in late 2009, and commencing January 1, 2010, Wayword Inc. has been operating as an IRS §501(c)(3) California not-for-profit corporation.  We are governed by our six-member Board.
 
We seek to expand the Board from our kitchen-table organization to the next level, while at the same time producing and distributing a weekly, national radio program.
Fiscal Year
Fiscal Year Start Jan 01 2010
Fiscal Year End Dec 31 2011
Projected Revenue $140,000.00
Projected Expenses $459,305.00
Endowment Value $0.00
Spending Policy Income Only
IRS Letter of Exemption
IRS Letter of Determination of Tax Exempt Status
WAYWORD IRS APPROVAL
Detail Financials
Expense Allocation
Fiscal Year201220112010
Program Expense$94,260$50,200$52,341
Administration Expense$0$0$4,307
Fundraising Expense$2,250$507$0
Payments to Affiliates$0$0$2,484
Total Revenue/Total Expenses1.401.191.84
Program Expense/Total Expenses98%99%89%
Fundraising Expense/Contributed Revenue2%1%0%
Assets and Liabilities
Fiscal Year201220112010
Total Assets$97,878$59,257$49,559
Current Assets$97,878$59,257$49,559
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$97,878$59,257$49,559
Short Term Solvency
Fiscal Year201220112010
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201220112010
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201220112010
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
Comments
Organization Comments
The "Total Revenues Amount" for 2010 includes one-time capacity-building grants. The $459,305 in current projected expenses reflects the cost of a fully funded budget.
Nonprofit Wayword, Inc. (A Way with Words)
Address P.O. Box 632721
San Diego, CA 92163
Primary Phone 619 567-9673
Contact Email words@waywordradio.org
Board Chair Martha Barnette
Board Chair Company Affiliation "A Way with Words"
Year of Incorporation 2009

 

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