Girl Scouts San Diego
1231 Upas St
San Diego CA 92103
Contact Information
Address 1231 Upas St
San Diego, CA 92103
Telephone (619) 298-8391
Fax 619 298-2031
At A Glance
Year of Incorporation 1917
Financial Summary
Projected Revenue $9,737,093.00
Projected Expenses $9,737,093.00
Projected Annual Revenue $9,737,093.00 (2014)

Since 1912, Girl Scouting has offered girls the tools they need to be successful leaders. Now, in response to the challenges facing today’s girls, we have standardized all programs into a permanent initiative called the Girl Scout Leadership Experience that focuses on Girl Scouting’s core strength of leadership development and provides provable outcomes. The Girl Scout Leadership Experience will send girls on innovative “Leadership Journeys” that reinforce a definition of leadership girls agree on: A leader is defined not only by her qualities and skills, but also by how she uses them to make a difference in the world, starting with the world around her. Girl Scouts of every age will pursue very specific, locally-generated activities to Discover, Connect, and Take Action. Each activity will be girl-led and involve hands-on and cooperative learning. Girls learn about themselves, establish relationships with others, and work actively to make America, our region—and the world—a better place.

Budget 4,000,000
Category Youth Development, General/Other
Population Served , ,
Short Term Success

Short term success indicated by the number of girls who begin to demonstrate leadership qualities. The Girl Scout Research Institute found that girls, even at a very young age, have definite ideas about what it means and takes to be a leader. Promoting leadership in girls is primarily a matter of developing their self-confidence and providing supportive environments in which to acquire leadership experience. To be relevant and successful, a girls’ leadership program must address their aspirational or preferred definition of leadership, their need for emotional safety, and their desire for social and personal development. Our goal in this program is to remain relevant to girls, and create the next generation of leaders. Success for us means that girls are able to think on their own, advocate for and be responsible for their environment.

Long term Success

Girls take leadership journeys in a carefully developed curriculum with concrete and measurable outcomes. Through the Girl Scout Leadership Experience, Girl Scouts will change themselves and their community. They will pursue very specific, locally-generated activities to Discover, Connect, and Take Action. Each activity will be girl-led and involve hands-on and cooperative learning. Girls serving in their San Diego communities will share a consistent experience with girls throughout the country, and our adult volunteers will help point the way. Girls working together create national and global projects that harness the combined energy and leadership of Girl Scouts from throughout California, the nation and the world. Such outcomes will ensure a Girl Scout’s ability to develop her full leadership potential. These results will strengthen and improve life because they require the commitment of young women who lead with courage, confidence, and character.

Program Success Monitored By

The Girl Scout Leadership Experience now serves as the engine that drives all our programs, and each program has its own evaluation rubric. For example, our objective in 2012 is to increase measurable participation in our outdoor education and environmental stewardship programs to 30%.To measure impact, we use formal written evaluations, qualitative assessments of behavior changes and simple assessments of ecological awareness based on product sales (badges and other resources). We also now require program specialists to use specific Outcomes and Impacts tables. They learn to recognize outcomes—by listening very carefully to girls’ questions, noting the comments they make, and analyzing their written evaluations against key behavioral indicators. Results of the evaluation—tabulated in an event report—help us determine if programs can be streamlined either in content or delivery, and if delivery models best match the curriculum. 

Examples of Program Success In 2011, we presented 56 Gold Awardees, girls earning the highest award in Girl Scouting.
Mission Statement
Our mission is to build girls of confidence, courage and character who make the world a better place. Girl Scouts is the world's premier leadership development organization for girls. We envision a future where more girls and women are leaders. Our innovative programs in health, the arts, technology, financial literacy, the environment and public service are making that vision a reality. 
Background Statement

In 1912, an extraordinary woman named Juliette Gordon Low founded Girl Scouts so girls and young women could learn new skills, develop self-esteem, hone leadership and decision-making abilities, build respect for others and channel a concern for their communities. While many people associate Girl Scouting with the fun of camping, Juliette Gordon Low wanted girls to experience the beauty and the challenges of the outdoors so they might develop self-reliance and resourcefulness. She encouraged girls to prepare for future roles as professional women in the arts, sciences, and business, and for active citizenship. One of America's first female aviators, she introduced a Girl Scout aviation badge back in 1916—four years before women won the right to vote.

Impact Statement

We are creating the next generation of confident, value-driven women leaders. Girls can become inspirational and confident leaders in their own families and communities because they participate in—and grow from—diverse experiences within Girl Scout programs, activities, events and camps. 

Membership Goal: Girl Scouts engages girls and adults of all backgrounds and all communities, offering flexible ways to belong to, and become part of, Girl Scouting. Accomplishments: In 2012, the Girl Scout Outreach program empowered more than 8,500 at-risk girls from 124 elementary and middle schools in underserved communities, Polinsky Children's Center, San Diego Center of Children, the county's Juvenile Rehabilitation Facility and Teen Options (for pregnant and parenting girls).
Programs Goal: Girl Scout programs provide the premier, innovative leadership development experience for girls. Accomplishments: Provided activities for more than 31,000 girls; girls learned to make positive decisions; explored career options and developed skills in leadership, conflict resolution, communication, the environment, financial literacy and STEM (science, technology, engineering, math).
Additional 2012 accomplishments:
- trained more than 4,500 volunteers
- hosted 4,417 girls at camps and adventure weekends
- collaborated with over 130 organizations 
Needs Statement
  1. Unrestricted operational revenue
  2. IT infrastructure
  3. Maintenance of camp properties

CEO/Executive Director Statement

Girl Scouts is a deeply values-based organization. Our mission, message and programming are rooted in the Girl Scout Promise and Law, touchstones which have helped mold the value systems of millions of women and girls for 100 years. Girl Scouts provides girls with a safe, inclusive, all-girl setting where they can learn, explore and excel. Our research shows that girls thrive in this uniquely girl-focused environment. Girls also benefit from the organization’s distinctive focus on the outdoors. Through our outdoor programs, girls learn to respect and become advocates for the environment. The challenges and skills that come with outdoor exploration encourage physical fitness as well as a healthy sense of self sufficiency. Girl Scouts San Diego brings these and hundreds of other programs exploring arts, science, technology, careers and sports to more than 30,000 local girls.

Service Categories
Girls Scouts of the U.S.A
Areas of Service
Areas Served
CA - San Diego County All
CA - Imperial County
Plans & Policies
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Jan 2013
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Government Licenses
Is your organization licensed by the Government? No
Board Chair
Board Chair President Debbie Rider
Company Affiliation USD School of Law
Term Apr 2013 to Mar 2015
Board Members
Vice Chair Rick Brooks Blankinship & Foster, LLCVoting
Director At Large Regina Buckley Beyond LawVoting
Director At Large Beth Burns Former Head Coach, Women's BasketballVoting
Director At Large Chris Carstens Licensed Clinical PsychologistVoting
Director At Large Heather Clarke Union BankVoting
Director At Large Etet Deguia Managing Director, Marsh
Director At Large Julie P. Dubick CEO, Balboa Park Celebration, Inc.Voting
Treasurer Elisabeth M. Fischer Regional Office Division President, Pardee Homes San Diego
Director At Large Shannon Franzen Nurse, United Health Care Military & VeteransVoting
Director At Large Laura Georgantos SDG&EVoting
Director At Large Marcia Gill San Diego City CollegeVoting
Director At Large Chris Guglielmo Vice President, Human Relations, Jenny Craig, Inc.
Secretary Ben Hamson Vice President of Staffing/HR Qualcomm
Director At Large Karen Hewitt Partner, Jones DayVoting
Director At Large Barbara Lamb City of San DiegoVoting
Director At Large Susan Luehrs Wells Fargo BankVoting
Director At Large Keith McKenzie Partner, Delphi Private Advisors
Director At Large Ralph Pesqueira El Indio Mexican RestaurantsVoting
Chair Debbie Rider USD School of LawVoting
Director At Large Rosa Maria Robles Auditor, Dept. of Resources Recycling and Recovery
Director At Large Suzanne Schlundt Cox CommunicationsVoting
Director At Large Denise Scott Del Mar Pines Foundation for EducationVoting
Director At Large Sylvia Vecchione Vecchione Plastic SurgeryVoting
Director At Large Lori Walton Psychologist, Community VolunteerVoting
Director At Large Bill Whelan Solomon Ward Seidenwurm & Smith, LLPVoting
Director At Large Shelley Zimmerman San Diego Chief of PoliceVoting
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 3
Caucasian 19
Hispanic/Latino 3
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 6
Female 20
Unspecified 0
Board Term Lengths 3
Board Meeting Attendance % 82%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Number of Full Board Meetings Annually 10
Standing Committees
CEO Comments

San Diego girls have enjoyed Girl Scouting for 100 years, and our board takes seriously the responsibility to maintain a thriving council. We have a diverse, engaged board that gives time, talent and treasure to the organization. Whether or not they have girls of their own, our board members are passionate about empowering girls who will become our next generation of women leaders. USD awarded the Girl Scouts San Diego board of directors the 2012 Kaleidoscope Award for Exceptional Excellence in Governance. A robust assembly process recognizes the voices of our 13,000 adult volunteers. Council delegate volunteers play an important role in the governance process and represent our council at both the local and national levels. 

Executive Director/CEO
Executive Director Ms. Jo Dee C. Jacob
Term Start Aug 2001
Experience Jo Dee C. Jacob is Chief Executive Officer of Girl Scouts San Diego, which serves 43,000 girl and adult members. In 2012, the council celebrated the 100th anniversary of Girl Scouting in the United States. During 2007, the San Diego Business Journal presented Ms. Jacob with a San Diego's Most Admired Chief Executive Officer Award and Friends of Balboa Park selected Girl Scouts for its Millennium Award. Ms. Jacob also received the 2005 Executive Excellence Award from Nonprofit Management Solutions and a 2005 Nonprofit Leadership Fellowship to Harvard Business School. The council was San Diego Magazine's 2004 Nonprofit Organization of the Year, and in 2005 accepted a Multicultural Heritage Award from the San Diego Business Journal and was named one of AARP's National Best Employers for Workers Over 50. A former Brownie Girl Scout, Ms. Jacob is committed to ensuring that every local girl has the opportunity to participate in Girl Scouting. She has strengthened the council's outreach to the Hispanic community, increasing Latina membership by more than 3,000 girls. Under her direction, the council introduced a new Healthy Girls, Healthy Lives initiative. Ms. Jacob joined the council in 2001, following a distinguished 27-year career in the U.S. Navy, where she attained the rank of Captain. A pioneer for women in the all-volunteer force, she was the first, only, and most senior woman assigned in 12 of her 15 tours of duty. She used her military savvy to originate Operation Thin Mint® in 2002. Since then, local Girl Scouts have teamed up with the community to send more than 2 million boxes of Girl Scout cookies and thousands of notes of support to deployed U.S. troops. In 2003, Operation Thin Mint® won a national Silver Anvil Award for excellence from the Public Relations Society of America. Ms. Jacob holds degrees from Stanford University and Pepperdine University. She served as 2012-2013 President of the San Diego Rotary Club board of directors, is a Paul Harris Fellow and received Rotary International's Cliff Dochterman Award for her service to Scouting.
Senior Staff
Title Chief Operating Officer
Title Chief Financial Officer
Title Chief Advancement Officer
Title Director of Programs
Title Director of Membership
Title Director of Property
Title Director of Retail and Product Sales
Title Director of Communications
Title Director of Development
Full Time Staff 84
Part Time Staff 30
Volunteers 13000
Contractors 1
Retention Rate 94%
Fiscal Year
Fiscal Year Start Jan 01 2014
Fiscal Year End Dec 31 2014
Projected Revenue $9,737,093.00
Projected Expenses $9,737,093.00
Spending Policy Income plus capital appreciation
IRS Letter of Exemption
IRS Letter of Determination of Tax Exempt Status
Girl Scouts, San Diego-Imperial IRS Letter - 2000
Detail Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201220112010
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$0$0$248,201
Investment Income, Net of Losses$839,025$122,555$196,636
Membership Dues$0$0$0
Special Events$305,125$372,609$340,111
Revenue In-Kind$30,713$337,881$312,364
Expense Allocation
Fiscal Year201220112010
Program Expense$8,064,031$7,529,649$7,102,138
Administration Expense$1,132,836$1,016,285$968,103
Fundraising Expense$585,092$626,114$530,761
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.121.011.12
Program Expense/Total Expenses82%82%83%
Fundraising Expense/Contributed Revenue49%58%61%
Assets and Liabilities
Fiscal Year201220112010
Total Assets$23,690,715$22,646,314$22,304,560
Current Assets$4,642,659$4,151,485$2,816,176
Long-Term Liabilities$6,670$2,380$21,055
Current Liabilities$700,797$882,959$607,767
Total Net Assets$22,963,248$21,760,975$21,675,738
Short Term Solvency
Fiscal Year201220112010
Current Ratio: Current Assets/Current Liabilities6.624.704.63
Long Term Solvency
Fiscal Year201220112010
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201220112010
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
Nonprofit Girl Scouts San Diego
Address 1231 Upas St
San Diego, CA 92103
Primary Phone 619 298-8391
CEO/Executive Director Ms. Jo Dee C. Jacob
Board Chair President Debbie Rider
Board Chair Company Affiliation USD School of Law
Year of Incorporation 1917


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