Japanese Friendship Garden of San Diego
2125 Park Blvd
San Diego CA 92101
Contact Information
Address 2125 Park Blvd
San Diego, CA 92101
Telephone (619) 232-2721
Fax 619 232-0917
E-mail jfgsd@niwa.org
At A Glance
Year of Incorporation 1981
Financial Summary
Projected Revenue $1,017,000.00
Projected Expenses $856,000.00
Projected Annual Revenue $1,017,000.00 (2014)
The Learning Center: Broad program with introductory classes and workshops representing a variety of Japanese arts, crafts, plants and koi specimens. Programs include, Girl Scouts, Summer & Winter Camps, San Diego City schools Outreach Program, Craft Club and Cultural classes.

Exhibitions & Demonstrations:
Tea Ceremony demonstrations and a koto player who performs twice a month.NumerousIkebana schools provide Japanese flower arrangement
demonstrations.Exhibitions emphasized traditional Japanese arts and crafts of various artists.
The JapaneseFriendshipGarden StudyCenter:
The Center provides an educational program of landscape gardening that enables the public to learn the relationship of arts and culture to the Japanese garden design. Cuyamaca College Department of Horticulture:“Japanese Garden Design and Maintenance Techniques” accredited course with Cuyamaca College Department of Horticulture.
Wellness Program: The program is designed to assist an individual in reassessing, reflecting and and relaxing in a Japanese influenced garden. The JFGSD offers both yoga and meditation classes to emphasize the importance of self-care.
Budget $100,000
Category Arts, Culture & Humanities, General/Other Arts, Culture & Humanities, General/Other
Population Served Families, Children Only (5 - 14 years), General/Unspecified
Short Term Success The JFGSD is committed to providing the community with programs that are more diversified and inclusive. We have a broad program curriculum to meet community needs appropriate to Japanese culture, horticulture and a wellness program.  These programs have been created for diverse audiences and are accessible in multiple ways. The short term success will be the increased audience participation will subconsciously develop a sense of reciprocity and appreciation of other culture.
Long term Success

The Japanese Friendship Garden is a learning institution that provides meaningful cultural programming to foster better understanding of Japanese culture. These programs connect our visitors to a world view that emphasizes values not typically valued in our own culture. Our goal is to utilize our resources and make more accessible to benefit the community. JFGSD cultural programs are more intentional and purposeful about accommodating the lifelong learning needs of people. We offer these programs with the idea that an individual who get a glimpse of another culture will have their interest peaked and they will want to learn more about other cultures.  In a global society, it is important to have understanding of other cultures. While technology and commerce are connecting people from different continents, these tools do not create an understanding of, or appreciation for, differing world views. By attending our classes and workshops and being expose to Japanese culture, approximately 5,000 individuals will increase their interest in learning other cultures, thus increasing their tolerance to diversity.

Program Success Monitored By
The JFGSD evaluates the successes of our initiatives by referring to statistics through Google analytics, online evaluation tools and qualitative methods such as suggestion boxes, evaluation forms, media reports, random customer satisfaction interviews, and unsolicited comments.
In addition the JFGSD participates in park surveys and utilize those data to perform a front end evaluations of our programs.
Examples of Program Success During the summer of 2010, the JFGSD joined 11 other Balboa Park museums and the park’s visitors’center in conducting exit surveys of our visitors. The JFGSD learned that people expect a more educational experience at the Garden. The most significant differences are found in the rating of statements " I found out something new or interesting" and " I made connections between what I saw or did here and my interests or life experiences." From this data and the anecdotal stories, we gather that visitors developed an appreciation of other culture after visiting the Japanese garden. However, those who are unfamiliar with Japanese culture need more assistance from us to have a fulfilling experience. We learned that twenty-five percent of visitors said that they came to JFG specifically to "spend time with family/friends." In order to fulfill our mission, we realized we need to add additional participatory elements that would encourage people to learn together.
Mission Statement

The mission of the Japanese Friendship Garden Society of San Diego is to create a Japanese-style garden dedicated to the well-being of all people which provides educational programs that encourage understanding of the Japanese heritage among people of diverse ethnic backgrounds and cultures. 

Background Statement

The Japanese Friendship Garden Society of San Diego is an expression of friendship between San Diego and its Japanese sister city Yokohama. It binds together the two cultures to create a unique experience for visitors from all over the world. While the JFGSD’s design is guided by traditional Japanese garden principles it also takes into account the local landscape and climate. The JFGSD includes a bonsai exhibit, a rock garden, beautiful black pine trees, a cherry blossom tree grove and a priceless koi collection.  

The history of the Garden dates back to 1915 when a Tea House was given to the City of San Diego as a gift for the 1915 Panama-California Exposition. For nearly 30 years the Tea House was operated and maintained by the Asakawa family. Though a beautiful symbol of the cultural ties between the two countries, the Tea House was eventually closed and dismantled in the 1940’s. In 1979, key citizens of San Diego came together to rebuild the garden. It re-opened in 1991. 

The JFGSD is designed to offer an atmosphere of elegant simplicity and quiet beauty. It offers its 100,000 annual visitors an enriching experience. The JFGSD serves as an educational resource for local residents and tourists alike. Seminars, classes and workshops are offered in three areas: Japanese culture, horticulture, and wellness. Aside form the approximately 1500 adults that participate in these classes, the JFGSD also serves approximately 5,000 students each year through its inreach and outreach programs.
Impact Statement
During FY 2012, the Japanese Friendship Garden has intensified its efforts for the development of the expansion project. The expansion will increase our capacity to serve and deepen our engagement with the San Diego community. We completed 80% of the landscape including the plantings, railing and installed the Dragon bridge. Our goal is to complete the expansion project for the 2015 centennial celebration.
In our effort to become more innovative and accessible, theJFGSD participated in the Balboa Park Online Collaboration (BPOC) initiatives such as the creation of the online library that includes photo, video, audio files, and other unique materials from Balboa Park’s cultural institutions. The materials have historically been quite hidden from the public—tucked away in research libraries and basement storage areas—but they will soon be made available to the public for free, online, when the Balboa Park Commons launches in 2012. The JFGSD completed its collection digitization and cataloguing.
The JFGSD invited Bando Tamasaburo, the acclaimed Kabuki actor from Japan and 2012 Kyoto Prize recipient to be a potential performer for the 2015 centennial celebration in Balboa Park. Bando visited the Garden last March 22 and expressed his interest in performing for the first time in San Diego.
Goals for the current year:
Enhance our visitor's learning experience by offering visitors an interactive platform to engage with the Garden and learn about Japanese culture.
To complete the Museum Assessment Program in preparation for the museum accreditation.
To  increase our marketing efforts, strengthened community outreach and continue to work collaboratively with community organizations to reach broad audience.
To increase foundation, corporate, local, and federal funding support and increase our earned income to ensure financial stability.
Needs Statement

Garden Visibility

The Japanese Friendship Garden has not fully developed its population awareness in San Diego despite its location in Balboa Park.  As a result our programs not well attended in relation to the population. 

Inadequate Space for the JFGSD artifacts

The limited space for artifacts has hindered the JFGSD to accept valuable donations for our exhibitions. We are in the process of doing inventory of our current collection to repatriate or sell objects that are not museum collection. We are still searching for available environmentally designed off site storage to store our larger objects.

Attracting Professional Staff 

It is always a challenge to employ professional staff for a small organization with limited budget.  The JFGSD experiences high turn over that limits growth.

Limited Staff 

The JFGSD is always in need of additional staffing support especially a fund development person. Most of our staffing budget is allocated to our programs. We strive to grow and flourish to become a premiere garden in United States. We are hoping to expand our staff upon completion of our master plan.

Service Categories
Arts & Culture
Areas of Service
Areas Served
CA - San Diego County All
Plans & Policies
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted Feb 2010
Management Succession Plan? Yes
Organization Policy and Procedures Under Development
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Is your organization a member of Voluntary Organizations Active in Disaster (VOAD)? No

As an institution in the Park, the JFGSD feels that forming
partnerships among institutions with a broad range of services has so much potential. It is essential to explore and discover the scopes of services and partnerships we could offer to the public. The JFGSD has representation in various park committees such as the Balboa Park Online Collaboration, Balboa Park Security, Balboa Park Educational Council
(BPEC), Balboa Park Promotions, Central Balboa Park Assembly and a Board member of Balboa Park Cultural Partnership. The JFGSD continues to collaborate with San Diego Art Institute to developed fusion programs such as art box, “fusion” memberships and arts pack. The JFGSD partners with the Balboa Park Cultural Partnership by providing resources such as venue and staff support for Balboa Park Learning Institute seminars and participating in collective business operation. The JFGSD participates in park wide events such family day events
and partners with various institutions exhibitions and cultural activities.

In addition, the JFGSD participates in reciprocal admission with
American Horticultural Society (AHS) and other museums such as the Midway Museum, New Children’s Museum, San Diego Children’s Discovery Museum. The JFGSD holds the annual Cherry Blossom
Festival and invite community organizations to participate. The JFGSD provides educational programs in collaboration with various institutions and organizations such as the San Diego Bonsai Society, Koi Club Society, Ikebana International and museums in Balboa Park.

Affiliate/Chapter of National Organization (i.e. Girl Scouts of the USA, American Red Cross, etc.) - Affiliate/chapter2012
Quality of Life ClebrationAmerican Society of Landscape Architects, Southern California2003
Commitment and Dedication to San Diego Unified School DistrictSan Diego Unified School District2003
Best in Class Bekko, First Place Koromo, Third Place Taisho Sanke and Showa Sanke16th Annual Koi Show2010
Orchid Award For Landscape ArchitectureSan Diego Architectural Foundation2000
Government Licenses
Is your organization licensed by the Government? Yes
Board Chair
Board Chair Mr Dennis Otsuji
Term July 2012 to June 2013
Email jfgsd@niwa.org
Board Members
Dr. Hiroko Johnson Ph.DSan Diego State UniversityVoting
Mr. Mike Kawamura Kyocera IncVoting
Mr. Michael Kinoshita Voting
Ms. Wendy Maruyama
Mr. Roy Muraoka RetiredVoting
Mr, Dennis Otsuji ONAVoting
Ms. Thelma Press RetiredVoting
Mr. Justin Rennilson RetiredVoting
Mr. David Strickland CaltransVoting
Mr. Michael Sykes Scripps MercyVoting
Professor Lennox Tierney Utah UniversityVoting
Ms. Marilyn Travaglini RetiredVoting
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 6
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 9
Female 3
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 99%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 50%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 6
Risk Manangemnt Provisions
Automobile Insurance and Umbrella or Excess Insurance
Accident and Injury Coverage
Standing Committees
Board Governance
Capital Campaign
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Additional Board Members
Mr. Alan Foster
Mr. Maurice Kawashima
Mr. Larry Marshall
Mr. Ed McDaniel
Executive Director/CEO
Executive Director Ms. Luanne Kanzawa
Term Start Oct 1999
Email luannel@niwa.org
Compensation $72,000

Luanne Kanzawa is the Executive Director of theJapanese Friendship GardenSociety of San Diego. Luanne holds many responsibilities in order to maintain the sustainability of the Garden. Over the years the Garden has grown and expanded its programs. She ensures that the organization’s programs and activities are implemented efficiently,
as effectively as possible and relevant to the mission and vision of the
organization. Luanne’s extensive background in nonprofit leadership and management provides direction and support for the Japanese Friendship Garden Board and staff. Her vision for the Garden is to become a premiere Japanese Garden with a national learning center in United States and become a fully accredited museum. Luanne is an advocate for change and continues to set high standards for the organization to maintain best practices of an accredited museum.

Luanne currently serves on the Balboa Park Committee and an
active member of Balboa Park Cultural Partnership. Luanne is also a member of North American Japanese Gardens Association, International Japanese Garden Association, American Association of Museums, Museums Educators of Southern California and American Public Gardens Association. Luanne Kanzawa earned her Master in Nonprofit Leadership and Management from University of San Diego. Luanne
consulted and conducted an Internal Control Assessment for Center for Community Solutions, conducted a research study for San Diego County Education Department at Camp Barrett and developed a feasibility study for Mama’s Kitchen to name a few of her nonprofit experience. She continues to progress her passion working for nonprofit organizations and her enthusiasm for serving the community.

Senior Staff
Title Operations Assistant
Title Head Gardener
Full Time Staff 9
Part Time Staff 6
Volunteers 150
Contractors 1
Retention Rate 55%
Fiscal Year
Fiscal Year Start July 01 2013
Fiscal Year End June 30 2014
Projected Revenue $1,017,000.00
Projected Expenses $856,000.00
Endowment Value $700,000.00
Spending Policy N/A
IRS Letter of Exemption
IRS Letter of Determination of Tax Exempt Status
IRS Letter
Form 990s
Audit Documents
Detail Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201320122011
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$114,106$303,668$314,283
Investment Income, Net of Losses$88,023$38,351$143,056
Membership Dues$38,900$0$32,738
Special Events$93,399$0$0
Revenue In-Kind$56,480$0$0
Expense Allocation
Fiscal Year201320122011
Program Expense$728,942$616,741$649,423
Administration Expense$118,272$103,381$134,770
Fundraising Expense$58,075$38,914$50,387
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.361.251.34
Program Expense/Total Expenses81%81%78%
Fundraising Expense/Contributed Revenue28%13%16%
Assets and Liabilities
Fiscal Year201320122011
Total Assets$6,294,357$6,050,790$5,864,054
Current Assets$1,592,437$601,022$961,134
Long-Term Liabilities$0$0$0
Current Liabilities$31,054$4,582$9,107
Total Net Assets$6,263,303$6,046,208$5,854,947
Short Term Solvency
Fiscal Year201320122011
Current Ratio: Current Assets/Current Liabilities51.28131.17105.54
Long Term Solvency
Fiscal Year201320122011
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201320122011
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose The purpose of the Capital Campaign is to raise funds to develop the remaining acres of the Japanese Friendship Garden.The Japanese Friendship Garden expansion project will incorporate the nine acres in the lower level of undeveloped land in Balboa Park. Each garden segment relates to the whole design and will complete the nine acres in the lower level. It will include an Herb and Tea Garden with paths and resting spaces. The traditional tea house surrounded by a private garden and approached by a small bridge. The project will also include a multipurpose building for exhibitions and educational programs. The project will serve as a combine study of natural science with preservation, demonstration and education programs that will serve diverse population. Overall, the expansion project aims to preserve the current assets of the park by protecting trees and the environment and develop a learning center for the community.
Goal $12,000,000.00
Dates Oct 0 to Dec 2013
Amount Raised To Date 6000000 as of June 2011
Capital Campaign Anticipated in Next 5 Years? Yes
Nonprofit Japanese Friendship Garden of San Diego
Address 2125 Park Blvd
San Diego, CA 92101
Primary Phone 619 232-2721
Contact Email jfgsd@niwa.org
CEO/Executive Director Ms. Luanne Kanzawa
Board Chair Mr Dennis Otsuji
Year of Incorporation 1981


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